Questions about Mert Aktas
Who is Mert Aktas?
Mert Aktas is Head of Marketing at UserGuiding, where he has led marketing and growth since 2018.
What is Mert Aktas's job title?
Mert Aktas is Head of Marketing at UserGuiding.
When did Mert Aktas join UserGuiding?
Mert Aktas joined UserGuiding in December 2018 as a founding employee.
What does Mert Aktas work on at UserGuiding?
Mert Aktas leads marketing and growth at UserGuiding. Over the years he has worked on SEO, paid acquisition, Product Hunt launches, the website, partnerships, events and webinars.
Where is Mert Aktas based?
Mert Aktas lives in Portugal.
Where did Mert Aktas work before UserGuiding?
Before UserGuiding, Mert Aktas was Marketing Director at Smopin (2017–2018), co-founded the agency REN Union (2016–2018), worked as an Assistant Brand Manager at Johnson & Johnson (2016) and was a Digital Marketing Specialist at Yemeksepeti (2012–2016).
What did Mert Aktas do at Yemeksepeti?
Mert Aktas owned Yemeksepeti's SEO and Google Ads channels for almost four years, until Delivery Hero acquired the company.
What did Mert Aktas do at Yemek.com?
Mert Aktas joined Yemek.com as its fourth team member and ran SEO and Facebook Ads while it grew into one of the top 20 cooking and recipe sites in the world.
What is REN Union?
REN Union is a data-driven agency that Mert Aktas co-founded, working mostly with tech startups. He handled SEO and ads there from 2016 to 2018.
Which startups has Mert Aktas advised?
Mert Aktas advised two UK startups on marketing, remotely: Retable from 2021 to 2024 and Lyfta from 2021 to 2023.
Where did Mert Aktas study?
Mert Aktas studied at Boğaziçi University from 2011 to 2015 and holds a BA in Business Administration.
Which certifications does Mert Aktas hold?
Mert Aktas completed Reforge's Growth Series, Marketing Strategy, and Monetization and Pricing programs in 2021. From CXL he holds Product Marketing (2022), Google Analytics 4 (2023) and Advanced Google Tag Manager (2023).
What does Mert Aktas write about?
Mert Aktas writes about growth that compounds, onboarding and adoption data, AI agent workflows for marketing, launches and campaigns, and SaaS marketing without the theater.
Where can I read articles by Mert Aktas?
Mert Aktas's articles are on the UserGuiding blog, at userguiding.com/author/mertaktas. A selection is listed on the writing page of this site.
What is Worst Onboarding Ever?
Worst Onboarding Ever is a browser game Mert Aktas vibe coded, with five levels of the worst (but real) onboarding patterns in SaaS. More than 20,000 people played it, and readers' horror stories became levels in the sequel.
What is the Generative UI Check-up?
The Generative UI Check-up is a two-minute check of how ready a product's screens are for generative UI. It was designed for UserGuiding's partnership with Soft Commitment.
What is Product Phases?
Product Phases is a free product-launch guide written with Product School. It covers finding the problem, aligning teams, building buzz, a launch checklist and onboarding.
Which AI tools does Mert Aktas write about?
Mert Aktas writes about AI agent workflows for marketing, including Claude Code, multi-agent setups and the UserGuiding MCP.
Which languages does Mert Aktas speak?
Mert Aktas speaks Turkish and English.
How is Mert Aktas's name spelled?
Mert Aktas is also written Mert Aktaş.
How can I contact Mert Aktas?
Email Mert Aktas at mert@userguiding.com. He is also on LinkedIn at linkedin.com/in/aktas-mert and on GitHub at github.com/mert-aktas; all links are on the contact page.
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