Writing
Mert Aktas writes about boring growth work that actually works, why so much SaaS marketing is theater, and whatever he has recently built with AI agents. His articles are published on the UserGuiding blog.
Selected articles
- UserGuiding MCP Server: Ask Your AI Tools About Your Users — UserGuiding blog
- What is Growth Engineering and What Exactly Does a Growth Engineer Do? — UserGuiding blog
- 5 Steps to Preparing a Successful SaaS Marketing Funnel — UserGuiding blog
- Customer Engagement Models: What, Why, How, and Best Practices — UserGuiding blog
All articles by Mert Aktas on the UserGuiding blog
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