Selected work
Projects by Mert Aktas, Head of Marketing at UserGuiding. Roles, career and education are on the about page.
Worst Onboarding Ever
A browser game Mert Aktas vibe coded: five levels of the worst (but real) onboarding patterns in SaaS. More than 20,000 people played it, and readers' horror stories became levels in the sequel.
Generative UI Check-up
A two-minute check of how ready a product's screens are for generative UI, designed for UserGuiding's partnership with Soft Commitment.
Product Phases
A free product-launch guide written with Product School: finding the problem, aligning teams, building buzz, launch checklist, onboarding.
UserGuiding MCP Server
The launch article for asking your AI tools questions about your own users.
Last updated