What Mert Aktas is working on now
Last updated
- Leading marketing and growth at UserGuiding as Head of Marketing, as he has since joining the founding team in December 2018.
- Running more of that marketing work through AI agents: Claude Code, multi-agent setups and the UserGuiding MCP.
- Writing about boring growth work that actually works, why so much SaaS marketing is theater, and whatever he has recently built with AI agents.
- Covering growth that compounds (SEO, AI search visibility, website conversion) and onboarding and adoption data: benchmarks built from real product usage, not surveys.
Recent projects are on the work page; recent articles are on the writing page.